"Our biggest win so far has been landing an email marketing agency that brought in multiple clients from just one connection. That high-leverage play is exactly what we needed to really scale up. Plus, Wingman’s process worked fast—about three weeks in, we got our first sale. I can’t overstate how valuable that is when you’re looking for quick ROI in the B2B space. It’s also great that I don’t have to worry about learning all the outreach strategies myself."

"Before Wyngman, we were relying on referrals for leads. It wasn’t exactly scalable, and we didn’t have any proactive outreach in place. I’ve been mostly focused on B2C, so moving into B2B was new territory, and I didn’t want to go down the typical paid ad route. We didn’t have a predictable way to get leads, which made scaling tough. We needed more proactive outreach to get ROI without diving into heavy ad spend right away."

There were 2 main challenges we faced with idEngine:

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Complex product:

We’ll be honest, when we took on idEngine we thought we’ll be catapulting this offer into the stratosphere and it will be as easy to sell as water in a dessert. It was easy for us (as Sales and Marketing nerds) to understand the enormous advantage that came with the data provided by idEngines ID attribution, but hard for the audience we were about to reach out to.

The initial mistake we made was to expect our audience had the same understanding of technology, marketing and data as us.

idEngine basically sells data, if you don’t know how to utilize this data you will have a tough time assessing the tremendous impact it can have on your business.

It’s like a treasure map for an online business. But without knowing how to read it, they’re just a pirate without a clue.

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Saturated Market:

In an overcrowded market saturated with countless advertising agencies and software companies, idEngine struggled to differentiate itself and communicate the value of its solution effectively. The ease of access to contact details in the digital space meant that their potential clients, CMOs of e-commerce stores with significant web traffic, were bombarded with numerous cold emails daily, making it essential for idEngine to stand out in a meaningful way.

First of all, what was on our side? We had a unique, super useful solution that could make a drastic difference in an online business’ revenue.

It took some test campaigns for us to fully understand that the CMOs we were reaching out to, even though they were experts in their field, did not understand the scope and impact of the data we provided and how to use it.

Once we did we found 2 crushing strategies:

1) Reaching out to businesses that already had our ideal client as their own customers + knew how to get the most out of idEngine’s tool to make it a success. So we reached out to email marketing agencies that specialized in helping ecommerce stores to drive more revenue through abandoned checkout emails.

2) We added another qualifying layer to prospects. Checking if their websites contain the keyword “newsletter”, or if they had any email marketing tools installed on their website, like Klaviyo, ActiveCampaign or Mailchimp. This allowed us to have a genuine intent on why we reached out. It was something like this: “...saw you’re using TOOL XY, not sure if you’re aware, but with a simple tweak you can make it capture 9-13x more emails…”.

So we took what they already had going on and showed them a way to make it work even better.